I do try to avoid busting on the bubble to much, because yes it does suck. However if 90 places pay, there actually is no difference between finishing 91 and 191, so being “the bubble buy” is not quite as important, as people sometimes makes it out to be.
If for instance we had a stack large enough to cash with 191 left, but ran our KK into another deep stacked player with AA, then this is just as detrimental to our results as suffering a similar cooler on the bubble. Its more of a mental thing, because with 91 left we can eye the money already, while with 191 it still seem far away.