Any bluffing strategy that you overuse will be noticed by the other players who will start calling you wider. Also, to use this strategy you have to suppose your opponent has some knowledge about the theory of poker and that he knows you also do. If you try to pull this off against a purely recreational player who doesn't really care about theoretical poker, they're not going to read that much into your range. Finally, there is also the chance that the other player is holding the nuts or a very good hand and will not fold to your overbet.