what I was asking is probably bluffing using the cards on the board
In my opinion, cards will matter little when you are bluffing. That's what a bluff is: reading the player and making them believe you have a better hand then they do and make them fold.
Now you can use 'scare cards' on the board to make it appear your bluff to be believable, but that will require an understanding of your opponent. If they are a savvy player and you have a read on them, you've represented good cards in the past, yada yada, then you can bluff. If you are trying to bluff a calling station, you're wasting your money.
"Using the board" as your hand doesn't make sense. A bluff is about a read on other players, your (current) cards matter very little.