The "Innovative Social
poker game" part of it has me intrigued. This could be a great thing in terms of helping out the
online poker ecology by introducing people into the game in a fun and interactive way -- kind of the way Zynga approached it but with a little more direction and structure. It could do wonders for helping breaking down social stigma related to
real money poker and getting some fresh blood into the current system... and ramping things up for when online poker is able to reenter the USA fully regulated and legalized.
I'm kind of thinking the content will be geared more towards the general populace and not the hardcore grinders... kind of like a replacement for the now defunct FTP Academy. With Antonius and Harman having signed on, a lot of the old FTP Academy people seem to be on board with Ivey's site as well.