The kicker would not matter much in my decision.
If you are deciding to Check or Bet > Always Bet.
If you are deciding to Call or Raise > Always Raise.
If you are deciding to Call or Fold > Always Fold.
Decisions depend so much on the past plays, image and reads of both you and the other players that you should do what feels right.
Sounds to simplistic:
The only theory I put behind it is the fact that you are deciding between two choices and your instincts are trying to tell you something.
Always Trust your Instincts:
They may not always be right but if you continue to play this way you may develop an uncanny sense of knowing the right move at the right time.
Just my thoughts.