First, I would have folded PF, you are out of position and need to flop a monster to stay in, the implied odds are not good enough. Turns out you flopped your monster, I would have bet of the flop. He would most likely reraise you to see where he is at and protect his hand.
As played, I dont think raising to 30-35 is needed here, he will almost certainly fold. while there are draws you still have outs and one of the straight draws is dead cause it maes your house. Over betting the pot is not needed to ensure you are not giving proper odds. I agree with the others, 20-25 does the trick.