I'm C-betting this board with 100% of my range, so that the villain never knows if I have top pair, second pair, a flush draw or air. If you take the check-call line (like many players do with second pair), you'll be way too readable.
Well you are never getting 3 streets of value here vs most opponents.
I check flop and then maybe go for 1 or 2 streets of value depending on turn a river.
cb flop is ok, but checking is better. You don't want to cbet 100% of your range. There are hands you will need to c/f. You can check some Kx too to help balance your c/c range. You will also be checking KK here every time so villain can't just stab flop and take it down easily.
So check/call vs a bet and evaluate turn. If flop checks thru then you can lead for 65% pot or thereabouts most of the time.