And 1/2 - 3/4 pot sized bets keep the pot smaller if you're TPTK, especially at the flop where anything going in gets multiplied when you make bets in pot multiples on the turn or river. I guess to some extent, like the size of preflop raises, you can vary it according to the table and you should vary it somewhat just to not be obvious, but pot odds
will restrict how far it could be varied.
I'm kind of jumping ahead here to the next post, 'cause as I typed the above, I called a pot sized flop bet with a straight flush draw, and another pot sized bet on the flop. But, there were no implied odds as the guy was all-in after his turn bet. Fortunately, I finished the straight flush on the river. With no implied odds it was a bad call with 15 outs, but I couldn't resist.