It is villain-dependent, but often you can call because of the following(in order of importance):
- You have position
- You have A-high which may be the best hand
- You have nut-str8 draw
- You have A-draw
The biggest problem with "advanced strategies" is that when you play with very bad players, these strategies don't work. As Sklansky said in one of his books, there are levels of thinking. To deploy an advanced strategy, your opponent has to be thinking no more than one-level below your level.
If I am playing with observant opponents, I will often(but not always) c-bet the flop in position with a hand like top pair, not great kicker, draw, nothing, etc. Then on turn, I will often check behind. This often induces a bluff on the river, which I can call profitably. Of course this same pattern has to be done with great hands as well.
Checking behind on the flop DOES induce bluffs since you showed weakness. That's another reason to call a small bet to send the message that you are not easy to bluff.
But overall, whether to call the turn bet or not depends on the dynamics between you and that player.