Well this hand isnt looking as great as it once did. I dont think throwing out another bet hear really makes sense, the pot is at 12.25 and you dont want to lose a big pot here, i dont see how you can win a big one however. Since the flop was rainbow no flush draws called you obviously, the J would have given the top straight draw a straight, hard to see anyone calling with 96 or 56 preflop, although not impossible.
If there was one caller I would say take another shot but since two people called you have to think one of them either slowplayed a set or caught their straight. AA or QQ would probably raise pf, JJ maybe not but he has a set now, 10 10 you have beat and may be calling here but I do not like your overall chances. You have been raising a lot so that may be why you got two callers but that is not a great board you are looking at. I would check and see what happens and be willing to lay down my Kings.