i would only check-call on this on the flop.
if i am goin' to bet i would only bet 1/3 of the pot... if he calls.
i'll fire another half of pot to see where i am. this way he may either think
you are luring him for a small bet on the flop or bluffing
. he may either fold
or call here to check his standing as well. now, firing half of the pot will
make him think twice of "calling if he has a mid pair or draw", "raising if has a top pair and kicker", "or folding if he thinks you are trapping him".
if he reraises... you can fold without losing much money. or won the pot right there on the turn.