Sometimes i show a bluff to get the other player to think im bluffing all the time. Sometimes i show the winning hand to make player think i dontt bluff. It all to get in there head . most of the time i dont show you got to pay to see..
I think knowing when to show and when to not is a big part of being a good player/bluffer, of course don't show often, but when you do make sure it means something
Have found in tourney play it tilts some guys that where following the hand and wanted to see what you had to figure out if you are a donk or not. Sometimes on the river I run into the guy that states he wanted to see as I throw the cards into the muck and they get hot for a round or two. Its funny what sets some guys off.
Never, please let me repeat Never show your cards (unless table necessary).Why give away any information about your play when it isn't a have to case. If you get into that habit it could work for you sometimes but almost always against you.
THere sometimes is a need to remain with good, conservative players reputation that does not bluff, like in a late stage for example. So lets say I want further bluffs to work, so I sometimes reveal the card(s). But that is more like an exception.