It was all part of a publicity stunt, he was filming commercials for the new
wsop video game, there was also a video around with him in a cast
from his blog:
Vacation!
August 5, 2007
Minneapolis, golf at Hazeltine, and more
We stayed with my brother on Monday night, and Tuesday the fun began. I went to bed at 1:00 am (which is 11:00 pm in California), and woke up at 4:00 am. Did my body think that this was a long nap?!? What the heck, as long as I was up—and couldn't fall back asleep-- I might as well go for a run. It was my first workout in over two weeks, because my neck and back were still bothering me from the NASCAR crash. At around 7:30 my brother and I hit his law firm ("Hellmuth and Johnson"), where I was to give a speech on "Winning in life and success." The local NBC affiliate decided to do a story on me. They have a regular Thursday night special segment that takes around 7 minutes on air. I was to be their special. So they taped me giving my speech, they taped me golfing at Hazletine, they taped me shooting 5 commercials for the WSOP game the next day, and finally they interviewed me after the commercial shoot ended. They put in a lot of effort for a 6 or 7 minutes segment!
After the speech we went right to Hazletine, where the course was in great shape. We golfed, and I broke even (small money match), but I had a great time. Then at 3:00 pm I had a conference call with Oasys Mobile about the new PH cell phone game.
At 4:00 pm, I hung up and attended a meeting with Activision for the commercial shoot the next day. We would shoot for 12 hours, five commercials, plus some other viral stuff for the Internet only. I would start the day in a fake cast, which they would build around me. They had hired the guy that creates artificial bruises for Jet Li and Jackie Chan to "Fake" bloody me up, and make a cast for my arm. After the meeting ended I headed out to have dinner with the WPS ("World Poker Store") folks: including CEO Chuck Chastain. By then, my voice had had it, and I was feeling a bit sick. Still, as bad as I felt, I was a trooper; I finished dinner, and headed out to see the WPS "Poker League" at a restaurant/bar called "Bogarts." It was pretty amazing to see poker being played for no money, only prizes, and to see Bogarts filled my people on a night that it would have otherwise been empty. I predict that the WPS "Poker League" will catch on all over the world soon. I mean, every bar and restaurant could use a boost on a Tuesday night. The WPS guys dropped me off at my brother's place at 8:59 pm, and at 9:00 pm I was already asleep!
ESPN Commercials, more meetings, interviews, etc…
The limo was there at 8:30 am; waiting for me, as usual. When I arrived on location, we spent the first 2 hours creating and building a fake cast for my right arm. We would shoot three commercials centered around the Beatthebrat.com theme. In each commercial I would have more injuries than in the commercial before from people who didn't quite get that beatphil.com was just a slogan. I like the commercial theme; I just need to make sure that "Life doesn't imitate art." I don't want, or need any more injuries, especially after that NASCAR crash! We shot two more commercials themed over my alleged massive ego. They are pretty funny, and I'm sure that some people will believe that I believe what I'm saying in them, sigh...They really are over the top.
While the commercial shoot was going on, I was trying to write my Hand of the Week, shoot the viral stuff, do an interview with local NBC, and I took a meeting with the CEO of "Bite Tech." Needless to say it was a busy day. Finally, I took a limo back to my brothers while being pitched by the Bite Tech CEO. Bite Tech looks promising, and exciting. My attorneys are digging deeper, but it looks like a gold mine waiting to be opened up. When I got out of that limo, my vacation began. We watched an old super funny Adam Sandler movie ("Water Boy"), ordered pizza and chilled with my brother. Water Boy - "Bobby Boochey, I don't want you playin any o' that Foosball no more!"
