Assuming this is true, which I don't necessarily assume.
Perhaps it is part of his contractual obligation at FT. THey run ads on tv promoting free poker and 'come play with our pros'. So maybe they need to show up once in a while to keep that ad legit.
That said, perhaps he needs to remind himself just how crazy play money poker is, or he needs to figure out a way to beat the play money players who as a whole are much looser than Gus Hansen.
Or maybe he suffered such a horrible bad beat it affected him so deeply he was throw back to his own personal dark ages.