it is a threat and yes things need to be done. However this is natural the fact is its natural economics as an industry provides high returns more people head into it, this causes the returns to become less as the industry becomes more saturated until it levels off.
The fact is a professional poker player can win more money then there intelligence and abilities can command almost anywhere else. naturally this leads to many other like minded individuals realising this and heading into it.
Therefore the games become more reg infested poorer competition leaves quicker and the games get harder it is nearly impossible to find anyone beating games with higher then 5% roi at anything above $5 level anymore.
I think the answer is clear get everything you can out of the industry now, before its to late. because yes I don't think its a question of weather the poker industry will die off but rather a question of when it will.
some things that could be done to slow the death of it though.
1. gambling sites that offer things like roulette
and black jack giving people bonuses that are specifically related to poker. eg so many spins get so much free for poker, the ipoker network have been seen to be touching on this.
2.large jack pots highlighted regularly look at the activity on the pokerstars
network when they offer there 100billion milestone promotions and things like. random hands highly advertised awarding huge jack pots, and jackpot sit and goes. the prices could be awarded as very high for the stake levels and yet barely affect the sites income at all.
heres an example
an a 10 euro double or nothing game on ipoker the site takes 90 euro cent per player. six players per table =6*0.9 =5.4 euros. now if the site were to award 1000 euros spread amongst the 3 winning players say 1 in every 10000 games they would have taken 54000 euros but given back 1000 that's just over 1.85% rake back equivalent. they give 30% to the highest volume players, and much less to casual players with good advertising and a lot of hype this would encourage much more casual players the regs would see it as a small bit extra but not really anything to sing about however the fish it would generate would be great.
poker stars is already latching onto this sought of idea just not on a regular basis.
3. reduced rake due to advertising funding, simple the sites can drop the rake thus maintain the profit line and eating up the fish slower by selling advertising does anyone really care if we make more money but a nike logo is in the centre of the table?
4. push ups basically you can win tickets to higher stakes if 1 game in 400 they awarded one of the players a ticket to the higher level they would have taken 2160 euros. however they would have given away only 20 euros that's just under 1% rakeback equivalent.
would these promotions work on the regular players the grinders earning there income from it probably not theyd see through it as barely adding a few % though still adds up, would it work on the semi serious/casual players that make a small profit and play occasionally but nothing serious? probably not. would it work on the fish and casual players absolutely especially if they had a rolling jackpot paying out huge sums.
yes I calculate these ideas based on the games Im playing but they can be adapted to any game.
we also need more advertising of people who made large amounts the idea this could be them etc.
that's just the tip of the iceberg sites just need to be creative.