Wait for the river back and lose money?

I would like your opinion when in cash game you have a big game like a crack, for example, what to do on the river? bet a lot, bet a little or not bet? any opinions?

Depends on what your cracking. If the other person has aa and no aces on the felt and I have something that beats it then you bet big. Not alot people fold aces.

The basic strategy I have is looking at what could beat my hand and remember that it doesnt get better. Then it either bluff or raise big. If they fold it is a win regardless.