your friend made this play up and told it to you
you little liar
and you talk about the play wrong
you only do it about 25 percent of the time when you are constantly being reraised by the big blind after a position raise to mix it up.
also the blinds need to be pretty significant compared to everbody's stack (average M orange or so)
also when you are button or small blind and its folded to you and the big blind is a short stack, a reraise might entice a push from him. The flop would have to give him reasons to NOT make a big bet, because he would have no reasons not to pf.
but mostly, especially in the middle stages of an MTT, raising from position is still the most profitable move heads up. usually its checked to you after flop, you bet, they fold, PEANUT BUTTER MONEY TIME.