Double-suited cards are preferable...
Higher cards are preferable...
Connected card "strings" are preferable...
Always stay within hand vs pot
odds calculations to know if the moves you make are profitable...
Umm, Errr... not much else to go by...
There seems to be a lot of people asking one sentence/phrase questions lately and then probably wondering why they're getting one word answers/remarks. Probably serves most questioners right for wasting forum member's time...