I think it matters, also if the card range is high or low.
If, for instance you have AT and the flop comes AKQ, you are in trouble. That is the hand range (Broadway) that most people play. There's a chance that someone else already has the str8, or already has your top pair beat.
On the other hand if you have, say, 78, and the flop comes 845, you aren't going to normally have a lot of competition in that hand range. Barring the pocket overpair, this one could be yours from the get-go.
I don't mind being out of position in this second situation, as the bet I make on this will be both a value bet and a feeler. Might as well get that in early and see where you stand.