I don't know about "the best strategy". I limp a lot...I look for high and middle pairs (let's say 88+). Suited Aces..Conected cards...The best
hands is conected high cards. With the best from those "conected hands" maybe I will 3bet. Very good AA also (conected with high cards, suited, other pairs). Bad KK and QQ is almost useless. You can overlimp, pay a cheap price. But most likely fold from early postion or vs aggro players behind you.