I think there is one caveat to Jagsti's advice. IF you are playing with 5% or less of your BR and do not mind reloading numerous times if you are outdrawn, then it works. Somewhere - in that distant future - you will win in the end - even if it takes 1k hands (or more).
The problem I've seen most commonly online (and even in casinos
) is that the player has nearly all his BR in play. If you lose, you're out - just like in a tourney. Bet the farm - all of it - and you DO risk losing the farm. Bet one cow from the herd, keep the bull, and you can always play.
It's one of the reasons I prefer playing limit games. Those who play 'old school' poker, like to play based on cards you can see. You HAVE that option to fold at any street. Many good NL players are not really playing cards beyond what is in the hole. They are playing the math - the odds, percentages, values, etc and are willing to risk the all-ins based on nothing more than how often that hand will win, discounting variance.
I'm one of those who is not a particularly 'lucky' player, even with 'the best hand' going in. My game attitude suffers when I get AA cracked five time in a row and nearly every AK faces a rainbow rag board or all non-matching bricks that never fill to a str8. I've never kept exact records, but I would say I hit trips to a pocket pair once in 10-12 or more times - not the 1 in 8 they say are the correct odds.
That said - I think my answer would be - if you are using standard 'good' BR management principles, continue to push those rockets and 'best hands'. If you play with a higher BR percentage, slow down. You can't survive 4, 5 or 6 reloads.
But that's just me - an old school limit stud/draw poker lover.