This is definately one of those times you must be keenly aware of your opponents playing styles as well as your own table image. If your 1st to act, or following a limper or 2, you must bet out. Don't even think of slow playing it. Depending on the texture of the board, your bet should be 1/2 to 3/4 the pot. If your seen as an agressive player who allways follows up a preflop raise and you did so, you may have to bet as much as the pot just to eliminate any pretenders. Now, here's the hard part. You bet the pot, you get one caller, should you check it down? No! If my top pair is solid, 10's or better, a turn bet is warranted. If he raises, fold, if he calls, check the river and be happy if he checks back. If he bet's then you've got a tough descision to make. Texture, pot odds
and past history will be factors.