Establishing a table image?
So im reading Mike Caro's Most Profitable Hold 'Em Advice, and came across the line where he said, "Also, the image you're trying to establish matters a great deal in the middle and late positions."
That kinda struck a nerve with me and I thought, "Hey wait a second..." Im a novice, but ever since I learned about player types, I under stood the concept of table image, and quickly realized that its better to let the situation dictate your image. Coming across Phil Ivey's video on table image
helped affirm this for me.
The way I see it, it's expensive to try to cultivate a table image. Cultivating a loose image requires you to bet and call on hands that you normally shouldn't, and cultivating a tight image requires folding and calling hands that could otherwise make a lot of money.
Are all these pros wrong when they suggest that it's okay to aim for a certain table image?