bluff is also very important in poker. On the one hand everything should be done to make your opponents never be able to read your cards or guess your intentions during the game. But, of course, the idea of "bluff for bluff sake" shouldn't become the major one for you. You should try to make your opponents believe that you really have a winning hand and make them fold due to your bluff.
You should bluff at the particular moment of the game to bluff successfully. If nobody folded while you were bluffing
it means your bluff didn't go, it's more likely that your opponents did have a winning hand. Successful bluffing takes you closer to the poker elite.
Never forget of the pot amount. In case the pot is small the players might fold and on the contrary if the pot is huge it's less likely the player will fold. Don't bluff with a loose player. He won't fold and you lose your money. Tight players tend to fold. But be careful if this kind of player calls you he might more than likely have a winning hand.
P.S. Info I downloaded from Boss-Poker web site