Yeah if you 3-bet with it and plan to fold to a 4-bet, you're turning it into a bluff effectively. If you're flatting 4-bets, you're just bad. So I'm usually calling. Same applies with AJ, KQ... And TT, actually... And sometimes JJ...
Exception: Some maniac fish doesn't like folding to 3-bets and doesn't like 4-betting... He just likes to flat 3-bets even when he's OOP. Here we 3-bet for value IP with the top of our linear range (i.e. KJs+, AJo+, TT+) and we stop polarising our 3-betting range (no SC's, low-mid PPs...)