I read an earlier thread/post of yours where you mentioned bluffing once in every 17 hands as the optimal bluff strategy. I have been using this lately and I must say it works really well. I have been able to pick up many more pots and have gained more insight into the art of bluffing as a result. This strategy is also great for your table image. I play a pretty tight game so that complements my occassional bluffs. However, getting caught bluffing also has its advantages because sometimes players will pay to look you up when you have the goods.
I think giving a general answer as to how to maximise play to maximise profit when you set up is very difficult. I find it very situational. If I make a set but the board offers flush or straight draws I'll play it pretty fast and try to take down the pot, or make my opponents pay dearly to draw. The quality of your opponent is also a major consideration. Some should be slow played, others shouldn't.
Then the pairs themselves should be divided into premium (AA,KK), good (QQ, JJ maybe 10/10) and then mid to low.
I'll continue later gotta run.