As much as I hate to say this, I do believe that it's the (losing) recreational player, and more so, the gamblers and the fish that funds the whole online poker endeavour and it is probably in their best interests to make losing money fun for them (or re-enforce gambling mentality of having to make it back in the next deposit and offering awesome looking deposit bonuses).
If you take these kinds of advantages away from the skilled players and "level" the playing field, there would likely be less money coming in (via deposits) IF the recreational players begin to win a bit more and therefore deposit less... The whole industry is kind of predatory and fresh blood is necessary for them to survive.
Wow... that went dark, fast. So I do see where you are coming from -- it's probably in their best interests to keep the fish in the dark and keep them coming. Anyway, I've come around on the HUD thing and I've installed and set it up and even after one session, I've come to love it and can't really imagine playing without it now.
Sigh.
The general theory in the industry is, that if new players lose their money to fast, they are less likely to deposit again, when their first deposit is gone. So all poker sites are taking measures to level the playing field in one way or another. Stars have recently gotten rid of seating scripts and the search player function to make bum hunting more difficult.
As for HUDs PartyPoker have just gotten rid of them, and to me it very much seem like a marketing tool for them. They are also very public about chasing bots, and the overall message is, they are “making the games more fair”. Its up for debate, if that will actually be the result, and more realistically they are just trying to increase their market share and revenue from poker and other types of online gambling.
Its fair to assume, that getting rid of HUDs must have been discussed at the managerial level of all poker sites. So why has for instance Stars not gone in that direction? The key reason might be, that HUD-users generate a lot of rake, and while some HUD-users are long term winning players, many others might be net depositing players. Maybe they build up their roll for a while, but then they go on monkey tilt, forget all about
bankroll management, and have to redeposit.
Maybe Stars will eventually ban HUDs, and I am sure, they are keeping an eye out for, how it work for PartyPoker. But as long as HUDs are allowed, I have no moral problem using them. They are available to anyone, who wants to use them, as is other types of software, books, training sites and strategy videos.
And its not like limping into the pot with suited trash like J4, because the hand can make a flush, and then calling all the way down with bottom pair, is going to be a winning strategy, just because nobody can use a HUD. Fish and gamblers will always lose their money in the long run. Its only a question of how fast, and how much end up as rake or in the pockets of winning players.
As a winning player I honestly prefer, that as much as possible of this money end up in my pockets. In that sense winning players and poker sites do not have mutual interests, and to pretend otherwise is hypocritical. Sure I need the games to survive, but I dont need games, that are almost unbeatable.