Some players like to protect their blinds because they think you are stealing them.
It doesn't make a lot of sense, but if you raise to $200 in your situation, that player might sense you are trying to steal and call with a hand they normally would not.
I normally just raise 3-4x the BB and if they call me with crap and hit their cards, I don't lose as much.
You also didn't say what kind of cards you held in your example. If its a high pocket pair, you want them calling all the time. Sure, they will win a couple, but you will win so MUCH in the long run. If you just have two high cards, your only about a 60-70% favorite to win, so its not like its AA vs. 72.