Typical worthless PS crap. Giving out 1000 seats at a time from freerolls is insane, anyone playing should just go all in until they either get knocked out or get to 15,000 chips. Then sit out until the rest of the sat players exit and maybe try to play against the rest.
Guinness needs to create some rules for this category. For one thing, all entrants to the record attempt should have to pay an entry fee. A reasonable entry fee, otherwise you'd see PS with a .01 tournament. Maybe make it $5 minimum.
Plus the site involved should have to post some specific overlay percentage, with the PS one they could have 100k people sign up so it won't cost them anything in the way of promotions.
When a site offers a $250,000 overlay, that's incentive. When it's PS, it's always going to be garbage.