Lets think about this one; a company decides to essentially create their own currency and no Government on the planet is going to mind this at all. They will just take their word that this cannot be used for money laundering or funding illegal activities (I have checked and that is exactly what they are giving so far-their word that it cannot be done. Sure). The bitcoin is regulated by...well, you tell me. Monopoly money might end up being worth more. There is a reason you need hard currency. If you think printing of the American dollar like it's going out of style is bad, imagine how easy it would be without the printing press.
Right. I am sure those prices will drop after they get smacked by some Government that wants their "cut", so to speak. Especially if it starts driving down real currency values. And just what, exactly, is the value of a bitcoin based on? I doubt it is a gold reserve or anything else tangible.
I would recommend extreme caution until this catches the attention of the proper sources. See if it holds it's value then, before you go buying "cyber money". If you can win it free, I would cash it out ASAP.
There is a reason you need hard currency. It is actually based on something real. See if you can find out what tangible assets the value is based on.