The ... Open STARS tournament ( ... Can become your STARS name )

""The Open" is just its provisional name. If you can come close to Lex and reach the final table twice within the same week, we'll name the tournament after you. The Open will become "The (whatever your name is) Open". A small piece of immortality in a corner of the PokerStars tournament lobby.""

You can find more information HERE

Good Luck to all who'll try
If you success to rename the Open, share it with us