Bodog Reaches Settlement: Will Keep Bodog.com Domain
You all may remember some time back that due to pending litigation, Bodog was forced to change it's domain from Bodog.com to Bodoglife
. They have now reached a settlement, and get to keep the Bodog.com domain name after all for it's US markets. Here is the official announcement:
June 10, 2009
KAHNAWAKE, CANADA -
On April 21, 2009, Morris Mohawk Gaming Group officially announced that it had reached an agreement resulting in the settlement of all pending patent litigation against a then defunct supplier company, which also resulted in the return of the world-renowned Bodog.com
domain. After much discussion and careful consideration, it was determined that the Bodog.com domain is simply too valuable an asset to be used solely as a geo-targeted redirect. As such, it is with great pride that Morris Mohawk Gaming Group announces the official return of Bodog.com. Starting today, Bodog.com will once again become the center of operations for the Bodog brandís United States facing business!
"Gaining ownership of the Bodog.com domain was a moment of immense pride for me, it felt akin to taking ownership of a piece of Bodogís history,Ē says Morris Mohawk Gaming Group CEO Alwyn Morris. ďAs the exclusive licensee of the Bodog brand for online gaming in the United States, we are overjoyed to not only be a part of the return of one of the industryís most prestigious and recognizable domains, but to also be the driving force behind the brands operation in that market. Bodog.com is back and here to stay!"
Even though the Bodog.com domain will house the brandís U.S. facing business, the return of the domain will be beneficial for all of the brandís global licensees as, regardless of a playerís location, going to Bodog.com will automatically redirect that player to the appropriate licensee for their jurisdiction.
The official return of Bodogís U.S. facing business to the Bodog.com domain is another addition to the growing list of achievements and milestones thatís making 2009 a banner year for the Bodog brand, and one of the brands best years to date. Best of all, the halfway mark of 2009 has only just passed, and there are sure to be more big announcements from the brand before the year is out!