In this day and age your quest for love might never have felt more pressing. In today’s fast world of technology and convenience we asked ourselves if dating apps can really boost your dating life.
Actually, we did one better and asked 1,000 singletons in the US and here’s what they had to say.
It's fairly clear that the majority of people across all three generations would rather NOT get their date from an app.
It seems that fear of the unknown could be holding some people back on wanting to find love online as meeting someone through a mutual friend is the top choice. Makes sense, they're already 'vetted' in that case and you have at least one thing - person - in common!
And in the last 12 months, of those who have dated, the majority met their date through a mutual friend, closely followed in second place by a dating app. Speed dating was the least popular for generating dates.
Despite the swiping nature of dating apps, people rate personality as the most important factor when looking for a date. Millennials are flying the shallow flag as they’re the generation that cares most about looks. Generally though, men care more than women about looks and women care about height. Whilst shared interests and age jostle for second place, religion matters to twice as many women as men.
All that time on social media seeing everyone living their best life takes its toll so it's no wonder that 22.5% of GenZ uses dating apps to boost their self-esteem compared to just 5% of GenX. GenZ are most likely to use them to combat boredom too. Ah, today’s youth…
Whilst there are many 'success' stories of dating apps where people find their life partner, for our singletons that isn't the case. The majority of them admit to only going on one date with the people they meet on dating apps. Love is not in the air.
It seems old habits do indeed die hard with GenX coming out as the least likely to find 'the one' on a dating app. Back to the pub for them, then?
The online dating platform has grown exponentially over the last two decades. It's funny to think that once upon a time, using the internet to find a partner was seen as being strange to say the least. It's important to note that the online dating industry is actually now worth $2 billion a year, and there are no signs of dating apps and websites slowing down because the industry is predicting growth of 6% per year for the foreseeable future.
In my experience, I can say that the online dating world is vast and hard to measure, and despite the scale of online dating, it is still the least preferable way to find a date. In today's age, as humans we are able to present ourselves in our very best light online. We can choose which exact photos to upload on our profiles, and think about what we say carefully before we hit 'send' to messages. It is difficult through an online process to evaluate a suitable partner, and many first dates are often a total disaster because of a lack of any sort of genuine connection.
A large proportion of people use dating apps and websites as a form of immediate gratification and validation. Matches and compliments from potential suitors light up the pleasure sensor in our brain, and this can become addictive. We can then begin to wonder how many active users on dating websites and apps are truly seeking love?