New PokerStars Commercials

Have you guys seen the new PS Commercials latley?? I like them. PS has been around for quite some time now, but these are the first commercials I have seen and they all contain Daniel Negreanu. Don't get me wrong he is my favorite poker player of all time, but why do they focus on him only?? What about the other Pro's on PS? All of the Full Tilt commercials focus on everybody on their team except for the Gus commercial, it just focuses on him.

What do you guys think?