Repping the Set

I like to set mine...no I love to set mine. Nothing pays off better than flopping a set. Anyway recently I've started representing a flopped set when the flop agrees. Example:

Full Tilt Poker, $0.10/$0.25 NL Hold'em Cash Game, 9 Players
LeggoPoker.com - Hand History Converter

MP1: $25.35
MP2: $12.50
CO: $65
Hero (BTN): $25
SB: $48.80
BB: $98.15
UTG: $46.30
UTG+1: $50.35
UTG+2: $34.50

Pre-Flop: dealt to Hero (BTN)
5 folds, CO raises to $0.75, Hero calls $0.75, 2 folds

Flop: ($1.85) (2 Players)
CO bets $1.25, Hero raises to $5, CO folds

Results: $4.35 Pot ($0.20 Rake)
Hero mucked and WON $4.15 (+$2.15 NET)

Obviously if he calls / raises I'm done unless I improve with my 2 outer. I'm also only doing this in position. Profitable long-term? How often should we be doing it? Obviously big pairs are never folding here (hence why set mining is so profitable) but we fold out a lot of hands that could beat us if we see another card or 2. Thoughts?

I think more often than not you're going to be bluffing with the best hand in situations like that.

In 6 max, I like this raise just on pair value. Our hand is likely best against most player's opening range on that flop. Also, our hand is easily drawn out on. Raising will fold out all those hands we beat now, but are unlikely to beat on the turn/river.

As far as repping a set specifically, I think that's a bad plan. Only the most thinking villain is going to figure that's what you're repping. And when you're bluffing, you should almost always be bluffing in a spot where your range can be large. If villain goes "well, he's either got a set or air" its a lot easier to put you on a bluff. But if villain goes "well, he's got a set, air, two pair, or a combo draw, and I'm behind all of that" then its easier for villain to fold his hand.

It depends on how many hands I've seen played by you if I were the villian. With that flop I may very well be thinking you're on a wheel draw and overbetting to protect your investment so I might call with t's + big kicker or over pair. Then again I might have raise top set to avoid a draw so I reraise to put you off of the draw.

I think the principal is good but the example flop brings a lot of variables into the question. Had there been no draw on the table things would be totaly different.