3bet 3 barrel bluff, my example - plus what are you looking for to make this play?

*posted in wrong section moderator move to cash game section or handhistory section if you can*

Firstly the hand history in its self I use is I think a perfect example of when I use this play this thread isnt really about the hand though its about my thought process on this spot and just a general question of what do you look for when making this play?

No-Limit Hold'em, $0.50 BB (7 handed) -
from HandHistoryConverter.com

SB ($55.04)
Hero (BB) ($75.66)
UTG ($30.37)
MP1 ($29.25)
MP2 ($14.25)
CO ($44.68)
Button ($51.05)

Preflop: Hero is BB with 8, 7
4 folds, Button bets $1.50, 1 fold, Hero raises $4.50, Button calls $3.50

Flop: ($10.25) 6, 4, A (2 players)
Hero bets $6, Button calls $6

Turn: ($22.25) K (2 players)
Hero bets $12, Button calls $12

River: ($46.25) 9 (2 players)
Hero bets $52.66 (All-In), 1 fold

Total pot: $46.25

Firstly in the example I shown above theres many things I had to take in to consideration on the hand. I had a large hand sample 3k hands so I felt i could rely on my info. firstly he was stealing from the button 50% of the time he is also folding to a 3bet 70% of the time so thats why my hand selection to 3 bet doesnt have blockers here mainly becuase he's also done this for two to three orbits and this is the first time I've played back at him. I suspect if he has a hand like AK,AQ,AJ he will 4 bet becuase his 4bet % is 2.0 I suspect his cold calling range would be suited connector hands, mid pairs to JJ he may also flat queens since I havnt been to wild on the table. when the flop comes an ace I know vs most of his range he hates it however I also know most of his mid pairs are calling at least one street I also figure his flush draws are calling, I also dont mind this since I have a straight draw also but I'm not really hoping on that to hit to be honest since I think if I get my bet sizing right I can take him off so many hands by the river I even think very weak aces may fold., So I set up my bet sizing where he didnt feel commited to call the river, however I still get a decent prize.

Do you think my thought process on this is alright? anything you've noticed in these spots would also be great. I;ve found these plays to be pretty nice to use so far but its kinda important that there 4bet % preflop is like 1.5% at worst your really looking for 2.0% and above to feel safer on this play.

I also like this play becuase it helps my red line lol

FPS

Fancy Play Syndrome?
Thats all google could find.

its fancy but its well thought out. not just playign without a clue, I meen if I did this as standard for sure I think I loose more than I win, but when I added up all the stats together it just seems like the right play.